Professional, Strong and International: That’s what the three letters in PSI have always stood for. But this time, Europe’s largest trade show of the promotional products industry really reinforced the meaning behind its initials. That’s because PSI 2018 sent out the call, and even more international visitors from around the world came. Some 58 per cent of visitors travelled from outside Germany, one in seven of them from overseas. The sea of flags representing the participating nations at the Düsseldorf Exhibition Centre was correspondingly colourful. Almost 90 countries showed their colours in Düsseldorf, turning the trade show into the centre of the promotional products world for three days. That’s a new record. With that, PSI set the tone for a dynamic start into the new business year. In total, organiser Reed Exhibitions Deutschland counted 925 exhibitors from 37 countries (prior year: 988) and 17,342 visitors (prior year: 18,094); among them were 1,200 industry customers, who, upon being invited by a distributor, had an opportunity to attend PSI on the last day of the event. With those results, PSI seamlessly built upon last year’s record-setting figures.